“Curate turned profit from a guessing game into a guarantee.”
Bailey R
Events Services · Capterra
Customer voices, in their own words
Hear how event professionals use Curate to connect sales, planning, production, payments, and the details that keep every event moving.
“Curate turned profit from a guessing game into a guarantee.”
Bailey R
Events Services · Capterra
One connected event record
“It is really helpful to have all the necessary information in one spot so our team can see the progress on each event.”
Amanda P · G2
What customers notice
These reviews point to practical changes: clearer event records, pricing teams can trust, and support from people who understand the work.
Connected operations
“From the first client inquiry through to the execution of the wedding day, we can track each step.”
Amanda P
G2
Profitable pricing
“Curate turned profit from a guessing game into a guarantee.”
Bailey R
Events Services
Responsive support
“Their team is incredibly responsive, communicative, and genuinely helpful anytime we have a question.”
Taylor Simone Gilkey
Catering & Venue
Customer stories
Island Kitchen
Zach Cohen of Island Kitchen Catering explains how Curate transformed their sales workflow from an all-day process to 30 minutes, calling it the best business decision of 2024-2025.
Watch their story ↗
Matiz Cuisine
Chopped Winner Jimmy Matiz, President of Matiz Cuisine, explains how Curate became essential for scaling his catering business, saving 2-4 hours daily on proposals and client management.
Watch their story ↗
The Pavilion at Sandy Pines
Tricia Donnelly, Pavilion Director at The Pavilion at Sandy Pines, explains why she chose Curate over Honeybook - the client portal feature and responsive human support.
Watch their story ↗The review collection
I love this software
“Curate allows me to create a quote quickly for a fast turn around time. I am able to host all of the clients event details in one place for both of us to review and stay on track.”
Verified user
Events Services · February 12, 2026
Incentivized review
Reviewer also noted
The reviewer noted a learning curve, many event-detail sections, no photo attachments for floral order emails, and pricing that may be high for an early-stage company.
Game Changer
“Curate saved me so much time. I went from spending 3 hours on a proposal and ordering to 1 hour. It streamlined my customer flow, and made me look like the pro I am.”
Made a difference
“It's been great having something to automate all the pieces of our special event folder and to connect back and front of house!”
Fantastic CRM for small business
“It is an amazing all-in-one CRM software for my small company.”
Verified user in hospitality
Small business · February 6, 2026
Reviewer also noted
The reviewer noted that unused functions cannot be hidden, while adding that they use more of those functions as the business grows.
All the Info Our Team Needs, All in One Place
“Our team has access to all the information they need to execute our events.”
Phyllis R.
Small business · March 24, 2026
Reviewer also noted
The reviewer noted that some reporting does not meet the administrative side of the business.
Proposal Calculations Without the Math
“I don't have to do any math when calculating my proposals, which makes the whole process much easier.”
Shaya S.
Lead designer · February 9, 2026
Reviewer also noted
Her only stated concern was that competitors might eventually use Curate too.
Couldn't do my job without it
“Curate does all the things I need it to do to be able to do my job in the most organized way. It allows me to provide a detailed, easy-to-read proposal to my clients, while maintaining our pricing structure and profit margins.”
Emily D.
Events Services · March 2024
Reviewer also noted
The reviewer cited price as the primary drawback, while adding that a great product warrants its pricing.
We couldn't live without it!
“We bought this software 4+ years ago and are constantly impressed. It is absolutely central to running our small business. It's their customer service that blows me away!”
Jennifer C.
Events Services · January 2022
Reviewer also noted
The reviewer said the expense of adding new features was prohibitive and preferred one monthly fee with access to everything.
Big fan of Curate!
“We're long-time users of Curate and have always been big fans of the platform. Curate is easy and intuitive to use, both for the florist and for the client.”
Rachel G.
Events Services · March 2023
Reviewer also noted
The reviewer requested better stock imagery and market pricing, a more corporate template, e-commerce capabilities, and a mobile inventory app.
Great System!
“Working with Curate has been wonderful! Working for a catering company and looking for a sales system seemed daunting, but once I found Curate they made it so easy. The system is easy to use and all the staff are responsive and very knowledgeable.”
“ After failing miserably for over a year to successfully onboard with one of Curate's main competitors, we were ready to cut our losses and go back to using Google Spreadsheets. We had used Caterease for years and tried others, but nothing felt right until we found Curate. The experience couldn't be... ”
Bobby Sullivan
Utah Food Services
“ I like that Curate is our main system for keeping weddings and events organized. I appreciate how it manages our inventory, CRM, floral ordering, materials, payments, and contracts while providing a portal for clients to stay informed. I find it really helpful to have all the necessary information... ”
“ I find Curate to be a huge time saver as it streamlines the process of proposal creation. I love how it easily creates beautiful proposals that are impressive to potential customers. I also appreciate the ability to save previous recipes and components, so if I have already created a proposal with... ”
“ I love Curate! The software is easy to use, the people behind the software care about their product, and the proposals/contracts I put out look great. It is a good investment for my business. ”
“ Overall, we have been a customer of Curate for 5 years. It is getting better with age. The functionality has improved over the years and they have always been very communicative about the learning curve and their willingness to teach the newest updates. ”
“ Great support, the team is super helpful. There is a learning curve, as it is a very comprehensive software, but there are some great tutorials and support from the Curate team. ”
“ Curate continues to grow & evolve with their clients. They are so responsive to feedback, and I've watched so many of my suggestions get rolled out as updates. I am so grateful we found this software! ”
“ Curate has been a wonderful addition to our floral design business. We could not do event florals without it. Curate is always asking customers how to improve and what they would like to see and doing updates. ”
“ The ease of floral ordering after setting up the floral design plan for a client. Not only does it provide a beautiful visual product for the client, but a swift, precise way of ordering for each event. ”
“ I like that customer service is always listening to the input of its users and updating or adding tools to meet those needs. The ability to share a link to the proposed contract and the client's designs, colors, and even dedicate a page to them is great. Sending the link directly and the ability to... ”
“ I love how easy it is to drag and drop photos and create a color palette from those exact images. Its also just soooo user friendly, clear, and organized. ”
“ Curate makes our Wedding Flower Business much easier to manage. Our clients are impressed by how professional their Proposals look, and its super easy for us to put together our recipes, shopping lists etc. Saves us so much time, and its easy to train our new staff on how to use the software ”
“ Curate has been a great experience for our team, but what really stands out is their support. Their team is incredibly responsive, communicative, and genuinely helpful anytime we have a question or need guidance. A special shout-out to Shannon. She is awesome; quick to respond, super knowledgeable,... ”
“ AMAZING!!! So easy, intuitive, great onboarding staff. I can't say enough. Wish we'd made the move sooner!! ”
“ Curate turned profit from a guessing game into a guarantee. The peace of mind that comes from knowing I'm pricing my services correctly was a game changer for my business. All the time I get questions from other professionals wondering how I price or what I would price a design as. It doesn't have... ”
“ It's transformed our business. We are utilizing more and more features and have great expectations that it will deliver even more value as we take better advantages of all it offers. ”
“ I love love love the customer service!!! great people, fast and friendly! ”
“ Curate is easy to use, allows you to showcase your best ideas clearly and concisely to a clientele that wants to have access to your proposal across multiple devices. For a novice, this program is intuitive and makes your business look good. For a seasoned pro or a curious mind, curate can adapt... ”
“ I love having a place to keep ALL my wedding and event orders organized! They can be changed and updated in real time. I'm not great at tech, but it seems user friendly and I'm getting the hang of it quicker than I thought I would. I love being able to send clients professional proposals instead of... ”
“ Precision with proposals, organization, professionalism in front of clients, less time consuming ”
“ Curate is so easy to use! For my first event, I stress tested the software with a personal event I was catering and it was so simple to add in my ingredients, create a custom menu, and then produce my order for my supplier. Normally I'd be trying to do the math manually ('4 cups of flour for this... ”
“ I love the ease of creating professional proposals in record time. ”
“ I tried out a few other programs and what sold me was the customer service and ease of use. It has revolutionized the way I do business. My proposals are so professional and really easy to draft and adjust as needed. It helps me visually see where I was losing profit. I love how organized all my... ”
Video story
Suzanna Cameron, Owner of Stems Brooklyn flower shop, shares how Curate transformed her proposal process from 1.5-2 hours down to 20 minutes, helping her business become more professional and organized.
Suzanna Cameron ↗
Video story
Andrew Tonchini, Chef and Owner of Tonchini Modern Italian catering in British Columbia, Canada, shares how Curate transformed their guest communication and team workflow, calling it a game-changer for their business.
Andrew Tonchini ↗
Video story
Lennie Wall of Wallflower shares how Curate transformed her proposal process, saving 1-2 full working days per week.
Lennie Wall ↗
Video story
Francesca Diaz of Kahihae Floral in Oahu, Hawaii shares how Curate transformed her proposal process from scattered notebooks and spreadsheets to an efficient system that saves her 5 hours per week.
Francesca Diaz ↗
Video story
Chopped Winner Jimmy Matiz, President of Matiz Cuisine, explains how Curate became essential for scaling his catering business, saving 2-4 hours daily on proposals and client management.
Chopped Winner Jimmy Matiz ↗
Video story
Abby Beauchamp, Wedding and Event Coordinator at Dermont Florist, shares how Curate made her infinitely more efficient, saving at least 2 hours per proposal and helping her book more events.
Abby Beauchamp ↗
Video story
Joanna Walton, a florist with 35 years of experience based in Majorca, explains how Curate cut her proposal time from 90 minutes to 20 minutes and saves her 10-15 hours per week.
Joanna Walton ↗
Video story
Nancy Lobo, owner of Nancy Lobo Designs with over 10 years in the business, explains how Curate became the face of her business and saves her team about 8 hours per week.
Nancy Lobo ↗
Video story
Shaya Sherwood, Lead Designer at Stella Event Design in Benton Harbor, Michigan, shares how Curate cut her proposal time from 2-3 hours to just 25 minutes and made her look better as a florist.
Shaya Sherwood ↗
Video story
Sunshine Patey of Facing West Florals shares her experience with Curate as a seamless platform for running a floral company.
Sunshine Patey ↗
Video story
Sarah Khan of Sarah Khan Event Styling explains why she's stayed loyal to Curate for years - responsive support, genuine care for user experience, and a team that truly listens.
Sarah Khan ↗
Video story
Remy Wiley, a longtime florist, shares her recommendation of Curate's new program as super easy and very functional for any event.
Remy Wiley ↗
Video story
Tricia Donnelly, Pavilion Director at The Pavilion at Sandy Pines, explains why she chose Curate over Honeybook - the client portal feature and responsive human support.
Tricia Donnelly ↗
Video story
Zach Cohen of Island Kitchen Catering explains how Curate transformed their sales workflow from an all-day process to 30 minutes, calling it the best business decision of 2024-2025.
Zach Cohen ↗
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See how Curate connects sales and event operations for caterers, florists, venues, and event professionals.
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